Because the goal is to move towards truly collaborative research by supporting cooperative ocean or fisheries research, the PLP has cooperative and collaborative objectives:

1. Cooperative

• To connect funded ocean or fisheries research projects with industry experience and expertise.
• To build trust and relationships between industry and researchers.

2. Collaborative

• To improve the ability and comfort of industry in sharing their researchable ideas with researchers.
• To improve the ability and comfort of researchers to connect with industry early on in the research process (before they finalize the design and get funding).
• To improve the understanding and tolerance of both industry and researchers about the cultural differences between them.